Creative translation, transcreation, copywriting and adaptation
Some texts need more than a faithful transfer of meaning. They need the right tone, pace and level of intervention for the market, the channel and the audience. Lipsie adapts campaigns, brand copy, dubbing scripts, editorial texts and cultural content with a simple rule: commissioned translations are delivered for your use, with no recurring royalties or hidden exploitation limits.
What you need
➤ A message that keeps its intent, tone and persuasive role across languages
➤ A stable verbal identity across campaigns, formats and publication channels
➤ Dialogue prepared for dubbing, with phrasing that supports timing and performance
➤ Editorial and cultural texts that remain precise, readable and stylistically consistent
What we do
➤ Transcreation: we rebuild the message when a direct translation would weaken it
➤ Multilingual copywriting: headlines, taglines, CTAs and microcopy written around brand voice and user action
➤ Audiovisual adaptation: scripts and dialogue prepared for dubbing, performance and spoken delivery
➤ Editorial and cultural translation: books, catalogues, exhibitions, labels, notices and curatorial texts
What you get
➤ Texts that work in the target language without carrying the marks of a literal translation
➤ Reusable language choices: tone, terminology and register documented across versions
➤ Adaptations ready for production, with reading flow, performance and dubbing constraints already considered
➤ Translations delivered for unrestricted use: no recurring royalties, no usage lock-in, no hidden exploitation limits
Marketing transcreation: rewriting the message for the market, not the dictionary
Transcreation begins with the job the text has to do: reassure, persuade, intrigue, clarify an offer or make a brand feel recognizable. We look at that function before choosing the wording. A headline, slogan or campaign line may need a different image, structure or rhythm in another language if it is to remain credible and useful.
We work from the campaign context: audience, channel, tone, product promise and brand vocabulary. The output can include several targeted versions for a landing page, ad, newsletter or social format, all aligned with your verbal identity. The goal is not a polished translation of the source line, but a piece of copy that reads as if it belongs in the target market.
Multilingual copywriting: the right wording for the channel, the audience and the action
Multilingual copywriting is a set of editorial choices, not a decorative layer added after translation. We decide what the reader needs first, what can be removed, and how the message should unfold to support a specific action. Headlines, taglines, CTAs, product copy and UX microcopy do not work under the same constraints: space, reading speed, tone, interface, intent and context all shape the final wording.
Instead of forcing the same sentence structure across languages, we write for the format in which the text will appear. When useful, we provide several controlled options: sharper, more formal, warmer, shorter or more explanatory. This gives you copy that can be compared and tested without weakening your verbal identity from one market to another.
Script adaptation for filming and dubbing: dialogue written for timing, voice and performance
A line written for the page does not always work on screen or in the recording booth. For screenplay adaptation and dubbing scripts, we adjust sentence length, rhythm, register and intention so the dialogue can be spoken naturally and remain consistent with the character, setting and scene.
This reduces avoidable rewrites during production. Actors, directors and voice teams receive dialogue that already accounts for oral flow, timing and dramatic context. The translation supports the image or the voice instead of adding friction to the performance.
Editorial, museum, art and cultural translation accuracy, tone and stylistic continuity
Editorial and cultural texts are not carried by information alone. They rely on voice, pacing, register, references and the weight of each formulation. An exhibition catalogue, museum label or short essay must remain clear without simplifying the author’s position; a book must keep its structure, rhythm and texture without drawing attention to the translation.
We also clarify usage from the start. Commissioned translations are delivered as content you can use, with no recurring royalties or hidden restrictions. You can publish, reprint, update, distribute or adapt the translated text according to the needs of the project.
