{"id":930,"date":"2024-03-13T12:08:55","date_gmt":"2024-03-13T12:08:55","guid":{"rendered":"https:\/\/www.lipsie.com\/fr\/ressources-traduction\/?post_type=glossaires&#038;p=930"},"modified":"2024-03-17T16:06:51","modified_gmt":"2024-03-17T16:06:51","slug":"glossaire-crm-gestion-de-la-relation-client-francais-et-anglais","status":"publish","type":"glossaires","link":"https:\/\/www.lipsie.com\/fr\/ressources-traduction\/glossaires\/glossaire-crm-gestion-de-la-relation-client-francais-et-anglais\/","title":{"rendered":"Glossaire CRM\/gestion de la relation client  &#8211; fran\u00e7ais et anglais"},"content":{"rendered":"\n<table id=\"tablepress-46\" class=\"tablepress tablepress-id-46\">\n<thead>\n<tr class=\"row-1\">\n\t<th class=\"column-1\">Fran\u00e7ais<\/th><th class=\"column-2\">Anglais<\/th>\n<\/tr>\n<\/thead>\n<tbody class=\"row-striping row-hover\">\n<tr class=\"row-2\">\n\t<td class=\"column-1\">API (Application Programming Interface)<\/td><td class=\"column-2\">API (Application Programming Interface)<\/td>\n<\/tr>\n<tr class=\"row-3\">\n\t<td class=\"column-1\">Le Business Intelligence (BI)<\/td><td class=\"column-2\">Business Intelligence (BI)<\/td>\n<\/tr>\n<tr class=\"row-4\">\n\t<td class=\"column-1\">Automation<\/td><td class=\"column-2\">Automation<\/td>\n<\/tr>\n<tr class=\"row-5\">\n\t<td class=\"column-1\">BDR \/ SDR<\/td><td class=\"column-2\">BDR \/ SDR (Business Development Representative \/ Sales Development Representative)<\/td>\n<\/tr>\n<tr class=\"row-6\">\n\t<td class=\"column-1\">Chatbot<\/td><td class=\"column-2\">Chatbot<\/td>\n<\/tr>\n<tr class=\"row-7\">\n\t<td class=\"column-1\">Cloud computing<\/td><td class=\"column-2\">Cloud computing<\/td>\n<\/tr>\n<tr class=\"row-8\">\n\t<td class=\"column-1\">CMS (Content Management System)<\/td><td class=\"column-2\">CMS (Content Management System)<\/td>\n<\/tr>\n<tr class=\"row-9\">\n\t<td class=\"column-1\">CMS e-commerce<\/td><td class=\"column-2\">E-commerce CMS<\/td>\n<\/tr>\n<tr class=\"row-10\">\n\t<td class=\"column-1\">CPQ (Configure Price &amp; Quote)<\/td><td class=\"column-2\">CPQ (Configure Price &amp; Quote)<\/td>\n<\/tr>\n<tr class=\"row-11\">\n\t<td class=\"column-1\">CRM (Customer Relationship Management)<\/td><td class=\"column-2\">CRM (Customer Relationship Management)<\/td>\n<\/tr>\n<tr class=\"row-12\">\n\t<td class=\"column-1\">CRM marketing<\/td><td class=\"column-2\">CRM marketing<\/td>\n<\/tr>\n<tr class=\"row-13\">\n\t<td class=\"column-1\">Customer Data Platform (CDP)<\/td><td class=\"column-2\">Customer Data Platform (CDP)<\/td>\n<\/tr>\n<tr class=\"row-14\">\n\t<td class=\"column-1\">CRM analytique<\/td><td class=\"column-2\">Analytical CRM<\/td>\n<\/tr>\n<tr class=\"row-15\">\n\t<td class=\"column-1\">CXM (Customer Experience Management)<\/td><td class=\"column-2\">CXM (Customer Experience Management)<\/td>\n<\/tr>\n<tr class=\"row-16\">\n\t<td class=\"column-1\">Cycle de vente<\/td><td class=\"column-2\">Sales cycle<\/td>\n<\/tr>\n<tr class=\"row-17\">\n\t<td class=\"column-1\">DMP (Data Management Platform)<\/td><td class=\"column-2\">DMP (Data Management Platform)<\/td>\n<\/tr>\n<tr class=\"row-18\">\n\t<td class=\"column-1\">Data visualization<\/td><td class=\"column-2\">Data visualization<\/td>\n<\/tr>\n<tr class=\"row-19\">\n\t<td class=\"column-1\">DSP (Demand Side Platform)<\/td><td class=\"column-2\">DSP (Demand Side Platform)<\/td>\n<\/tr>\n<tr class=\"row-20\">\n\t<td class=\"column-1\">Exp\u00e9rience<br \/>\ncollaborateur<\/td><td class=\"column-2\">Employee experience<\/td>\n<\/tr>\n<tr class=\"row-21\">\n\t<td class=\"column-1\">Exp\u00e9rience client<\/td><td class=\"column-2\">Customer experience<\/td>\n<\/tr>\n<tr class=\"row-22\">\n\t<td class=\"column-1\">Field Service Management (Service client sur le terrain)<\/td><td class=\"column-2\">Field Service Management<\/td>\n<\/tr>\n<tr class=\"row-23\">\n\t<td class=\"column-1\">Funnel<\/td><td class=\"column-2\">Funnel<\/td>\n<\/tr>\n<tr class=\"row-24\">\n\t<td class=\"column-1\">Future of work<\/td><td class=\"column-2\">Future of work<\/td>\n<\/tr>\n<tr class=\"row-25\">\n\t<td class=\"column-1\">Gestion de la relation client<\/td><td class=\"column-2\">Customer Relationship Management (CRM)<\/td>\n<\/tr>\n<tr class=\"row-26\">\n\t<td class=\"column-1\">Helpdesk<\/td><td class=\"column-2\">Helpdesk<\/td>\n<\/tr>\n<tr class=\"row-27\">\n\t<td class=\"column-1\">IA<\/td><td class=\"column-2\">AI (Artificial Intelligence)<\/td>\n<\/tr>\n<tr class=\"row-28\">\n\t<td class=\"column-1\">Lead nurturing<\/td><td class=\"column-2\">Lead nurturing<\/td>\n<\/tr>\n<tr class=\"row-29\">\n\t<td class=\"column-1\">Leads<\/td><td class=\"column-2\">Leads<\/td>\n<\/tr>\n<tr class=\"row-30\">\n\t<td class=\"column-1\">Marketing automation<\/td><td class=\"column-2\">Marketing automation<\/td>\n<\/tr>\n<tr class=\"row-31\">\n\t<td class=\"column-1\">Mobile CRM<\/td><td class=\"column-2\">Mobile CRM<\/td>\n<\/tr>\n<tr class=\"row-32\">\n\t<td class=\"column-1\">NPS (Net Promoter Score)<\/td><td class=\"column-2\">NPS (Net Promoter Score)<\/td>\n<\/tr>\n<tr class=\"row-33\">\n\t<td class=\"column-1\">Omnicanal<\/td><td class=\"column-2\">Omnichannel<\/td>\n<\/tr>\n<tr class=\"row-34\">\n\t<td class=\"column-1\">OMS (Order Management System)<\/td><td class=\"column-2\">OMS (Order Management System)<\/td>\n<\/tr>\n<tr class=\"row-35\">\n\t<td class=\"column-1\">Outil de ticketing<\/td><td class=\"column-2\">Ticketing tool<\/td>\n<\/tr>\n<tr class=\"row-36\">\n\t<td class=\"column-1\">Outils collaboratifs<\/td><td class=\"column-2\">Collaborative tools<\/td>\n<\/tr>\n<tr class=\"row-37\">\n\t<td class=\"column-1\">PaaS (Platform as a Service)<\/td><td class=\"column-2\">PaaS (Platform as a Service)<\/td>\n<\/tr>\n<tr class=\"row-38\">\n\t<td class=\"column-1\">Parcours client<\/td><td class=\"column-2\">Customer journey<\/td>\n<\/tr>\n<tr class=\"row-39\">\n\t<td class=\"column-1\">PIM (Product Information Management)<\/td><td class=\"column-2\">PIM (Product Information Management)<\/td>\n<\/tr>\n<tr class=\"row-40\">\n\t<td class=\"column-1\">Pipeline<\/td><td class=\"column-2\">Pipeline<\/td>\n<\/tr>\n<tr class=\"row-41\">\n\t<td class=\"column-1\">SaaS (Software as a Service)<\/td><td class=\"column-2\">SaaS (Software as a Service)<\/td>\n<\/tr>\n<tr class=\"row-42\">\n\t<td class=\"column-1\">PRM (Prospect Relationship Management)<\/td><td class=\"column-2\">PRM (Prospect Relationship Management)<\/td>\n<\/tr>\n<tr class=\"row-43\">\n\t<td class=\"column-1\">Scoring<\/td><td class=\"column-2\">Scoring<\/td>\n<\/tr>\n<tr class=\"row-44\">\n\t<td class=\"column-1\">Service client<\/td><td class=\"column-2\">Customer service<\/td>\n<\/tr>\n<tr class=\"row-45\">\n\t<td class=\"column-1\">MQL (Marketing Qualified Lead)\/ SQL(Sales Qualified Lead)<\/td><td class=\"column-2\">MQL (Marketing Qualified Lead) \/ SQL (Sales Qualified Lead)<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<!-- #tablepress-46 from cache -->","protected":false},"excerpt":{"rendered":"<p>CRM signifie \u00ab\u00a0Gestion de la Relation Client\u00a0\u00bb<\/p>\n","protected":false},"featured_media":917,"template":"","categorie_glossaire":[12],"class_list":["post-930","glossaires","type-glossaires","status-publish","has-post-thumbnail","hentry","categorie_glossaire-marketing"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"CRM signifie &quot;Gestion de la Relation Client&quot; et inclut \u00e0 la fois la strat\u00e9gie et les outils informatiques en entreprise.\" \/>\n\t<meta name=\"robots\" content=\"max-image-preview:large\" \/>\n\t<link rel=\"canonical\" href=\"https:\/\/www.lipsie.com\/fr\/ressources-traduction\/glossaires\/glossaire-crm-gestion-de-la-relation-client-francais-et-anglais\/\" \/>\n\t<meta name=\"generator\" content=\"All in One SEO (AIOSEO) 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